New Line Incentives is recognized as a go-to source of knowledge and strategic guidance for organizations looking to develop/design loyalty programs for their clients. The loyalty division is the cornerstone of New Line Incentives. It is where our story begun. Starting with only a handful of accounts and brands, New Line Incentives grew into the company we are today. Following the success of pioneer loyalty programs such as Air Miles and Aeroplan, marketing companies sought to bring the rewards and retention programs directly to service organizations, bringing about the loyalty market as we recognize it today.